THE GOAL
Wax Beauty Bar is a waxing studio that had recently been renamed and needed a complete rebrand. The owner had recently moved to a new space and completely remodeled, so we needed to create a brand and website that represented the new studio and new business she’s worked so hard to build.
THE BUILD
We first created a new brand for Wax Beauty Bar including logo, color palette, and font selections. It was important to the owner that we incorporate a semicolon in the logo, as it’s a significant symbol in her life. We chose warm, earthy and neutral colors that matched the feel of her new studio space. The brand is meant to be warm and inviting and not overly feminine, as the studio services everyone. After that was done, we used WordPress to create a new website. We utilized the existing booking system but tied it the new website so clients are introduced to the brand and studio space before booking.
