THE GOAL
UX to Profit is a program for experienced copywriters looking to increase their skills in UX writing. This long-form sales page was to be added to an existing website, using the existing brand colors and fonts but needing an exciting new design that would hook the reader and keep them scrolling down.
THE BUILD
This brief came with 18 pages of copy that all needed to go on one page and keep the reader’s attention all the way to the bottom of the page to the checkout link. This page was built using subtle animations, strong bold Call-To-Actions throughout and jump links down to the checkout area so that folks could plenty of opportunities to purchase as they were reading.
