McNeil Customs

THE GOAL

McNeil Customs makes gorgeous metal signs with a CNC machine and needed a basic logo.  The owner wanted it to have the feel of a cowboy brand.

THE BUILD

This logo is designed to be easily recognizable in any version, and the connecting letters give the cowboy brand vibe especially when used independently of the full logo and tagline.  Three versions were created-a full version including the year established, the one you see here, and a brand mark using just the two initials.  This ensures that it will fit in any space.  Though this is an artistic business, the owner is not overly girly and I wanted to represent that in this logo.