This website and rebrand is for a campground where you can bring your horse with you and ride through state forests. Reevaluating their ideal client helped us create a look that is fun and outdoors-themed, using fonts and icons reminiscent of signs you’d see at campgrounds. The owner needed a form where people could request bookings and contact her directly.
This website conveys a well-run establishment with clear rules for guests, but also showcases how much fun it is to camp there using photo galleries and subtle animations of the text boxes and icons. A call-to-action above the fold encourages people to jump down to the booking request form right away.